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Investlytic score: 2/5 criteria met. Data as of 03/10/2026.
- ❌ Price trend failed
- ❌ Growth failed
- ❌ Debt failed
- ✅ P/E passed
- ✅ Correction passed
Price trend
Overall trend (8 years): insufficient progression (less than x1.5).
Price change 2018 → 2019: 9.00%
Price change 2019 → 2020: -1.32%
Price change 2020 → 2021: 2.70%
Price change 2021 → 2022: 10.37%
Price change 2022 → 2023: -11.44%
Price change 2023 → 2024: -18.21%
Price change 2024 → 2025: -31.99%
Price change 2025 → 2026: 21.18%
Price change 2026 (year to date): 20.30%
Financial growth
Revenue CAGR (8 years): -3.44%
Earnings CAGR (8 years): -6.23%
Growth status: weak or negative trend (<1%/yr) in revenue and earnings.
Debt
Debt-to-equity ratio: 0.97
Debt/equity > 0.5 (maximum threshold).
P/E (Price/Earnings)
P/E ratio: 15.06
P/E < 25.0 (maximum threshold).
Correction (6 months)
Current correction: 12.72% from the high over 6 months.
Correction between 10.0% and 20.0% (target range).
Criteria of the Investlytic model
- / 5Free with the Investlytic logo. Paste this line into your page: options.
<script src="https://investlytic.co/encart.js" data-symbole="HOG" data-lang="en"></script>Price trend
Price & trend
Interactive chart →💰 Dividend
Dividend ranking →⚖️ Comparison with the market
All stocks →| Stock | P/E | Dette/FP | Revenue growth | Rating |
|---|---|---|---|---|
| Harley-Davidson, Inc. | – | 0.97 | −0.6 % | 🔒 |
| Brembo S.p.A. | 11.0 | 0.60 | +8.6 % | – |
| SEB S.A. | 26.1 | 1.07 | +5.5 % | – |
| Linamar Corporation | 7.7 | 0.34 | +10.7 % | ★ 4/5 |
| Asbury Automotive Group, Inc. | 8.1 | 1.62 | +10.7 % | – |
Data from the Investlytic screener. The rating of the stock being viewed is reserved for members.
Detailed analysis · Price trend
-
Revenues & profits
Revenue and net income
Financial indicators
Annual financial statements
| Fiscal year | Revenue | Net income | Net margin | EPS | Revenue growth |
|---|
Key reported figures
Revenue, net income and net margin reported by Harley-Davidson, Inc. over the latest fiscal years.
| Fiscal year | Revenue | Net income | Net margin | Revenue growth |
|---|---|---|---|---|
| 2020 | 4.1 bn | 1.3 m | 0.0 % | n/a |
| 2021 | 5.3 bn | 650 m | 12.2 % | +31.6 % |
| 2022 | 5.8 bn | 741 m | 12.9 % | +7.8 % |
| 2023 | 5.8 bn | 707 m | 12.1 % | +1.4 % |
| 2024 | 5.2 bn | 455 m | 8.8 % | -11.1 % |
| 2025 | 4.5 bn | 339 m | 7.6 % | -13.8 % |
Amounts converted to USD. Source: published annual accounts, collected on 06/11/2026.
Accounts and financial health
Balance sheet and cash flow published by Harley-Davidson, Inc. over the last fiscal years, strength scores and valuation by discounted cash flow (DCF).
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash and investments | 1.9 bn | 1.4 bn | 1.5 bn | 1.6 bn | 3.1 bn |
| Total Debt | 6.9 bn | 7.0 bn | 7.2 bn | 7.0 bn | 3.1 bn |
| Net Debt | 5.1 bn | 5.5 bn | 5.7 bn | 5.4 bn | -38.0 m |
| Equity | 2.6 bn | 2.9 bn | 3.3 bn | 3.2 bn | 3.1 bn |
| Total assets | 11.1 bn | 11.5 bn | 12.1 bn | 11.9 bn | 8.0 bn |
| Operating cash flow | 976 m | 548 m | 755 m | 1.1 bn | 569 m |
| Investments (capex) | 120 m | 152 m | 207 m | 197 m | 154 m |
| Free cash-flow | 856 m | 397 m | 547 m | 867 m | 415 m |
| Share buybacks | 11.6 m | 339 m | 364 m | 460 m | 353 m |
| Dividends paid | 92.4 m | 93.2 m | 96.3 m | 91.2 m | 86.4 m |
Amounts in USD, currency of the published accounts.
Trailing 12-month ratios
Altman Z: default risk estimated from the balance sheet and earnings. Piotroski: 9 tests on profitability, debt and efficiency. DCF: estimated value from discounted future cash flows, a model and not a forecast. Source: annual accounts published by the company, data as of 09/11/2026.
Analyst consensus and forecasts
What the financial analysts covering Harley-Davidson, Inc. publish: ratings, price targets and earnings forecasts.
Breakdown of ratings
Analysts' average target 30.00 USD, DCF value 48.09 USD, share price 31.22 USD.
Average target over the last 3 months: 30.00 USD (4 targets).
Track record against expectations: reported EPS above consensus 7 times over the last 12 releases.
Source: ratings and forecasts published by analysts, collected on 07/11/2026. An analyst rating or target is not a guarantee.
Who owns the stock
Free float, institutional investors, large funds, executives and elected officials: declared positions in Harley-Davidson, Inc.
Large funds tracked
| Fund | Shares | Value (USD) | Weight in the fund | Change | Quarter |
|---|---|---|---|---|---|
| BlackRock | 10.2 m | 249 m | 0.0 % | -3.9 % | 2026Q2 |
| Vanguard Group | 11.4 m | 235 m | 0.0 % | -11.7 % | 2025Q4 |
| State Street | 8.5 m | 207 m | 0.0 % | +123.2 % | 2026Q2 |
| Geode Capital Management | 3.0 m | 73.3 m | 0.0 % | +31.1 % | 2026Q2 |
| AQR Capital Management | 2.6 m | 63.8 m | 0.0 % | +64.1 % | 2026Q2 |
| D. E. Shaw & Co | 2.3 m | 55.6 m | 0.0 % | +98.8 % | 2026Q2 |
| Two Sigma Investments | 1.9 m | 45.5 m | 0.0 % | -38.9 % | 2026Q2 |
| Bank of America | 1.8 m | 45.1 m | 0.0 % | +6.2 % | 2026Q2 |
Latest insider transactions
| Date | Person | Side | Amount |
|---|---|---|---|
| 01/10/2026 | Root Jonathan R | sale | 38,086 USD |
| 01/09/2026 | Root Jonathan R | sale | 42,673 USD |
| 11/08/2026 | Littleton Gayle | purchase | 197,850 USD |
| 10/08/2026 | Starrs Artie | purchase | 258,941 USD |
| 03/08/2026 | Root Jonathan R | sale | 38,664 USD |
| 31/07/2026 | Nova Daniel J | purchase | 982,700 USD |
Elected officials' disclosures
| Date | Official | Side | Amount |
|---|---|---|---|
| 07/04/2026 | Tim Moore | sale | $50,001 - $100,000 |
| 12/03/2026 | Tim Moore | purchase | $15,001 - $50,000 |
| 23/01/2026 | Tim Moore | purchase | $15,001 - $50,000 |
| 18/12/2025 | Tim Moore | purchase | $15,001 - $50,000 |
| 09/12/2025 | Tim Moore | purchase | $15,001 - $50,000 |
Sources: 13F filings (quarter shown), executives' Form 4 filings and US Congress members' disclosures, collected on 08/11/2026. Detailed disclosure obligations mainly apply to companies listed in the United States.
PEA and practical information
Rule applied: the French PEA accepts shares of companies headquartered in the European Union or the European Economic Area and subject to corporate income tax; ADRs and tax-exempt property companies (SIIC) are excluded. The institution holding the PEA confirms eligibility.
Frequently asked questions about Harley-Davidson, Inc.
What is the Harley-Davidson, Inc. share price?
Latest recorded price: 32.66 USD on 06/11/2026, for a market cap of 3.4 bn USD.
What is the revenue of Harley-Davidson, Inc.?
4.5 bn USD for fiscal year 2025, with net income of 339 m USD (net margin 7.6 %).
What do analysts say about Harley-Davidson, Inc.?
Out of 36 analysts: 10 buy or strong buy, 22 hold, 4 sell or strong sell. Average price target: 30.00 USD, i.e. -3.9 % from the share price.
Is Harley-Davidson, Inc. stock eligible for the French PEA?
No: the company is headquartered outside the European Union and the European Economic Area (ISIN US4128221086).
How many employees does Harley-Davidson, Inc. have?
5,900 full-time employees according to the latest published profile.
Who runs Harley-Davidson, Inc.?
Jochen Zeitz is the company's chief executive.
Which large funds own Harley-Davidson, Inc.?
As of 2026Q2, among the large funds tracked: BlackRock, Vanguard Group, State Street, Geode Capital Management, AQR Capital Management.